Direct Line to launch flagship brand on PCWs for first time

The Direct Line brand is set to launch on price comparison websites (PCWs) for the first time, as the insurer…

OPINION: Female finance – is your brand truly connecting?

By Simon Martin, Director & Founder of Moreish Marketing As the financial gender gap receives heightened attention, companies are increasingly…

GUEST COLUMN: Consumers don’t care how ‘different’ a brand is

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast.  …

Is Now the Time to Bring Back Brand Investment?

As clothing retailer Abercrombie & Fitch reveals record first-quarter profits credited to honing in and “defining what each brand stands…

OPINION: Trust – the most valuable currency in financial services marketing

Petra Smith, Managing Director of Squirrels&Bears, explores what underpins trust in financial services and how to win it.   There…

INTERVIEW: Ninety One’s CMO on four years of the rebrand

Ninety One CMO, Malcolm Fried, shares what’s on the agenda for asset manager Ninety One.   FSF: What are your…