Virgin Money focuses on adding ‘extra to ordinary’ in new campaign
Virgin Money has launched a new multi-channel campaign focusing on getting more out of money. The campaign, which encourages people…
Virgin Money has launched a new multi-channel campaign focusing on getting more out of money. The campaign, which encourages people…
Creativity has long been a key driver in fostering differentiation and connection between brands and consumers, but as the use…
Fidelity has launched a new brand campaign which aims to showcase the tangible benefits of investing. Titled ‘Be Invested’, the…
M&G Investments has launched a new podcast which takes an unconventional approach to sharing the stories of fund managers. Hosted…
Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. Have…
Metro Bank has rebranded to put relationship banking at the centre of its offering. The ‘This is Relationship Banking’ platform…
