SJP spotlights “invaluable advice” in new ad

St. James’s Place (SJP) has launched its new brand campaign focusing on the power of “invaluable advice”. The new ads…

Q&A: Inside the rebrand of Architas to AXA IM Select

Alex Macneil, Global Head of Marketing & Creative at AXA IM Select, explains the firm’s rebrand from Architas.   FSF:…

Freshen Up – The Ins & Outs of Brand Refreshes

With Nationwide & St. James’s Place among those undertaking large-scale brand refreshes within the last 12 months, what are the…

OPINION: People don’t really care about your brand as much as you do

Wander Bruijel, Senior Partner, Brand Strategy & Provocation at Born Ugly, talks about how crucial it is for brands to…

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Wealth management firm Charles Stanley is looking to move beyond demographics in its segmentation strategy in order to build more…

OPINION: Beyond boring? The need for a revolution in FS branding

Mark Thorpe, Director at Truth Consulting, shares his thoughts on how financial services can move beyond dullness. I recently had…