Will AI agents ever understand what humans really value?
Lucian Camp is a financial services brand consultant, copywriter, author and blogger. It seems we’ve reached the point – or at least…
Lucian Camp is a financial services brand consultant, copywriter, author and blogger. It seems we’ve reached the point – or at least…
Neuberger has refreshed its visual identity and website, optimising it for digital environments. The changes include simplifying the firm’s logo…
Wise has launched an out-of-home campaign advertising a fake bank with poor service, in an effort to emphasise its contrast…
Asset manager PGIM has launched a new brand campaign focusing on the power of asking questions. Centring on the tagline…
Starling has launched a new brand campaign focused on money-saving habits. Using the tagline “Good with money”, the campaign features…
Revolut has enlisted Graham Norton for a new ad campaign that parodies Lloyds, after officially receiving a banking licence in…
