Community Category: Asset Management

Q&A: How to develop a content strategy

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Hazel Pitchers is the Founder of Merakiting, a marketing consultancy. Her 20 years’ experience in the financial services industry includes…

INTERVIEW: How Arbuthnot Latham combines digital with relationship banking

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Arbuthnot Latham is seeking to combine modern digital engagement and personal service, says Head of Marketing and Proposition Virginie Dafforn-Gorgemans….

INTERVIEW: Why Impax promoted content with its latest ad campaign

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Asset manager Impax is focusing on spotlighting its content rather than its products in its recent advertising campaign, explains Neville…

Hargreaves Lansdown targets 12 million savers with new “Get Active” campaign

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Hargreaves Lansdown has launched a new campaign which aims to build attention for its cash savings platform. Starting on 1…

OPINION: What women want – how financial services can break down the barriers to investment

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Amy Cashman is the executive managing director of Kantar Insights UK. It may sound obvious given the stereotypes we see…

GUEST COLUMN: Why asset managers should take brand lessons from Ferrari

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Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. Speaking…