INTERVIEW: Ascot Lloyd CMO seeks differentiation in advice space

IFA firm Ascot Lloyd is looking to implement a rebrand while navigating the challenges of communicating this across its large…

Rathbones taps LGIM for new asset management distribution chief

Rathbones has made two major distribution hires, including an LGIM and Jupiter Asset Management veteran, as part of a restructure…

Asset Management: Does Content Still Matter?

Is content still an important aspect of asset management marketing, is there a method to the madness of going viral,…

Honey, I Shrunk the Budget – Evidencing Marketing Effectiveness in the Face of Shrinking Budgets

As budgeting season inches closer, marketeers will be waiting with bated breath to find out how much spending money they…

Q&A: Moneyfarm CMO on offering the “best of both worlds” to wealth customers

Alessandro Onano, newly appointed CMO at Moneyfarm, discusses how the digital wealth manager is evolving into a one-stop shop for…

ANALYSIS: Asset manager websites decline from 2023

The user experience on the websites of the top asset managers has declined on average over the last year, according…