GAM Investments appoints insider to CMO role

GAM Investments has promoted two marketing leaders from within its ranks, as it looks to build a stronger narrative and…

PGIM launches global “Keep Asking”campaign

Asset manager PGIM has launched a new brand campaign focusing on the power of asking questions. Centring on the tagline…

interactive investor teases Hargreaves Lansdown with “thank you” campaign

interactive investor (ii) has rolled out a reactive campaign that pokes fun at rival Hargreaves Lansdown for upping its fees….

Asset Management – Looking to the Future

Save the date and join us for our next asset management event.   We’ll look at: How Asset Managers can…

Baillie Gifford faces fresh controversy over arts funding

The controversy over Baillie Gifford’s involvement in the arts has reignited, once again highlighting the risks of sponsorship for asset…

INTERVIEW: A hedge fund CEO explains the evolution of marketing

Adam Davies, CEO of hedge fund Haverstock Capital, talks about how marketing in the space has moved in the last…