INTERVIEW: Ctrl Alt CMO on the continuing power of long-form content

Alternative asset start-up Ctrl Alt is embracing long-form content such as reports as it seeks to become the go-to education…

INTERVIEW: How boutique asset manager Paravene is tapping the power of automation

Systematic-focused boutique asset manager Paravene is maximising resources through the power of tech and automation as it looks to build…

Janus Henderson Investors appoints new EMEA marketing head

Janus Henderson Investors has promoted its wholesale marketing chief to Head of Marketing EMEA and Latin America. Cristina Mendilicchio started…

Q&A: Inside the rebrand of Architas to AXA IM Select

Alex Macneil, Global Head of Marketing & Creative at AXA IM Select, explains the firm’s rebrand from Architas.   FSF:…

Asset Management: Marketing for the Future

As mounting pressures on budgets and market volatility result in layoffs and other cost-reducing measures, do the signs point towards…

FSF MARKETER OF THE YEAR 2023: Dimensional’s EMEA Head of Marketing

Rachael Smith, Head of Marketing EMEA at asset manager Dimensional, reflects on winning marketer of the year at the Marketing…