Barclays buys GoHenry as part of mass affluent strategy

Barclays is acquiring youth money management app GoHenry as part of its strategy to deepen customer relationships. With more than…

The future of financial influence

Sophie Bell, Managing Director, Toast, reflects on how regulation and customer expectations are reshaping the influencer world in financial services….

Q&A: How fintech brand Wise built brand awareness with an immersive pop-up

Neobank Wise recently launched an immersive pop-up at London’s Future Stores, supporting its brand position of ‘A Whole World of…

Gen Z is saving more: Why trust will decide which banks win

By Amanda Griffiths, Head of Customer Communication Planning and Insight at Marketreach A new year is often the time consumers…

From dry to dynamic: making finance resonate on social platforms

Natasha Kundaiker, Business Director at The Fifth, explores how jargon is alienating potential customers, and how to adapt tone of…

eToro taps AI for Olympics ad campaign

Investing app eToro has created an advertising campaign using AI which is set to air during the Olympics. The ad…