Gen Z is saving more: Why trust will decide which banks win

By Amanda Griffiths, Head of Customer Communication Planning and Insight at Marketreach A new year is often the time consumers…

From dry to dynamic: making finance resonate on social platforms

Natasha Kundaiker, Business Director at The Fifth, explores how jargon is alienating potential customers, and how to adapt tone of…

eToro taps AI for Olympics ad campaign

Investing app eToro has created an advertising campaign using AI which is set to air during the Olympics. The ad…

OPINION: How to do a Monzo

Nick Padmore is Head of Language at brand and communications consultancy Definition.   Over the last ten or so years,…

INTERVIEW: Ctrl Alt CMO on the continuing power of long-form content

Alternative asset start-up Ctrl Alt is embracing long-form content such as reports as it seeks to become the go-to education…

CASE STUDY: How we launched a digital banking product for the one-click economy

By Simon Lee, General Manager, Digital Personal Banking, iFAST Global Bank    iFAST (iGB) Global Bank’s launch of a new…