Award Winners 2018

Recognising our Members’ achievements

The Financial Services Forum Awards for Marketing Effectiveness were presented at the Members’ Dinner on 29 November 2018. Congratulations to all winners and commended!

The winning and commended entries are listed by category below.

To read in more detail about the winning and commended entries, please click here.

To see photos of the night and request your favourite, please click here.


Commended:Thai Life Insurance (Ogilvy Group Thailand)
Commended: Fidelity International
Commended: AXA Investment Managers (AML Group)
Commended: The Co-operative Bank
Winner: Direct Line Group

Brand Strategy
Commended: Tilney (Teamspirit)
Winner: Janus Henderson Investors

Content Marketing
Commended: Schroders
Commended: Bud
Winner: Wesleyan Assurance Society

Customer Experience
Commended: Janus Henderson Investors
Winner: Direct Line Group

Data & Analytics and Asset Management
Commended: Bud
Winner: Fidelity International

Digital Marketing
Commended: The Cambridge Building Society (Teamspirit)
Commended: Canaccord Genuity Wealth Management (Appius)
Winner: First State Investment (The Dubs)

Direct Marketing
Commended: Skipton Building Society
Commended: Lloyds Banking Group (Proximity London)
Commended: Wesleyan Assurance Society
Winner: Profile Pensions

New Product, Service or Innovation
Commended: Aviva (Adam & Eve DDM and Zenith Optimedia)
Winner: LV= (Designate)

Public Relations
Commended: Direct Line Group ( Mischief)
Commended: Zurich UK (Teamspirit)

Relationship Marketing
Winner: Wesleyan Assurance Society

Social Media and Retail Banking
Commended: Barclaycard (Iris)
Winner: The Co-operative Bank

Integrated and Insurance
Commended: LV= (Designate)
Commended: Aviva Investors
Winner: Direct Line Group

Private Banking & Wealth Management
Winner: Tilney (Teamspirit)

Challenger Brand or Fintech
Winner: Bud

Most Effective Campaign – Business to Business
Winner: AXA Investment Managers (AML Group)

Most Effective Campaign – Small Budget
Winner: Cambridge Building Society (Teamspirit)

International and Judges’ Award for Consumer Insight
Winner: Thai Life Insurance (Ogilvy Group Thailand)

Most Effective Campaign – Medium-Size Budget
Winner: Police Mutual

Judges’ Award for Marketing Learning
Winner: Zurich UK (Teamspirit)

Judges’ Award for Marketing Excellence
Winner: Direct Line Group

Best Corporate Social Responsibility Activity
Winner: Bank of Scotland: Macmillan Campaign

Agency of the Year
Winner: BJL Manchester

Young Marketer of the Year
Winner: Clarissa Ly, The Co-Operative Bank

Marketer of the Year
Winner: Alastair Pegg, The Co-operative Bank

Previous winners

Download full details of previous Marketing Effectiveness Awards winners.

View 2016 winners
PDF (3.08 MB)

View 2015 winners
PDF (2.63 MB)

View 2014 winners
PDF (4.09 MB)

View 2013 winners
PDF (3.44 MB)

View 2012 winners
PDF (1.69 MB)

View 2011 winners
PDF (2.23 MB)