Awards Shortlist

View the category shortlists for the Marketing Effectiveness Awards.

The Financial Services Forum Awards for Marketing Effectiveness 2019

The Financial Services Forum Marketing Effectiveness Awards will be presented on 21 November 2019. The shortlisted entries are:

Advertising
Benenden Health (Moreish Marketing): The Affordable Alternative to Health Insurance

Brand Strategy
Aviva Investors: The Power of Integration – Global Brand Refresh
AXA IM (AML): A Better Tomorrow Starts Today
Benenden Health (Moreish Marketing): The Affordable Alternative to Health Insurance
eToro: Brand Diversification
Goldman Sachs (iProspect): Marcus by Goldman Sachs
Sanlam UK: Wealthsmiths: Single Minded Brand Proposition

Business to Business
Aviva: Income Protection Marketing Campaign 2018
LV= (Teamspirit): Extended IP
Old Mutual Wealth (Fundamental Media): Collective Retirement Account Online Campaign
RBS: Business Banking Switch – Business Unusual
Sage (Gravity Global) Sage Making Tax Digital Campaign
Salary Finance: Financial Wellbeing for the NHS Campaign

Content Marketing
Aviva Investors: AIQ Content Programme
Consumer Intelligence: Changing Internal and External Perceptions Through Content-Led Marketing
Investment20/20 (2112 Communications): The Investment Management Industry – Be Surprised Who Works Here
Investec Asset Management: We Need to Talk About Investment Views
Refinitiv: Revealing the True Cost of Financial Crime
Schroders: Inescapable Truths

Customer Experience
Aviva Investors: The Insurance Analytics Dashboard
LV=: Green Heart Experiences

Data & Analytics
Calastone (Teamspirit Thought Lab): Creating a New Shop Window Using Big Data
RBS: Business Banking Switch – Business Unusual

Direct and Digital Marketing
Fineco Bank (Teamspirit): Citizens of Everywhere
HSBC (TMW Unlimited and Profusion): Personal Loans
Legal & General (Oliver): Little Monsters
Liberis (Receptional): Funding the Future of UK Small Businesses
LV= (Reprise): Driving Increased ROI in Life Insurance Marketing

Integrated Campaign
Barclaycard: Pay Less interest Campaign
Cardtronics: Secure ATM
Coop Insurance: Marketing with ‘Bags More’ Effectiveness
Benenden Health (Moreish Marketing) The Affordable Alternative to Health Insurance
Fidelity International (A New Awakening)
Goldman Sachs (iProspect): Marcus by Goldman Sachs
Legal & General (Oliver): Little Monsters
NS&I: Future Sustainability – “Younger and Youth”
Sanlam UK: The Generation Game
Skipton Building Society (BJL): We’ve Got an ISA for That

International Campaign
Old Mutual International: Future Fit – Old Mutual International’s Best Practice Proposition
Skrill (Croud): Creating a Global Brand Footprint with Paid Search

New Product, Service or Innovation
Aviva: Aviva Plus
Black Horse (Milestone): Black Horse Finance Online Launch
NextWealth: NextWealth Live
Goldman Sachs (iProspect): Marcus by Goldman Sachs

Public Relations
Fidelity (Teamspirit): Women and Money Campaign
UBS Global Wealth Management (Headland): Capitalising on the Brexit Stalemate

Relationship Marketing
Barcadia Media: Financial Reporter Roadshows
Quilter Cheviot: Paraplanner Workshops
Skipton Building Society : Lifetime ISA Property Ladder Email

Social Media
Natixis Investment Managers: Sharing is Caring: Social Selling with Impact
Paysafe (Croud): Summer of Football
Quilter Cheviot: International Women’s Day Support & Awareness

Sponsorship
Close Brothers (The Gate London): Turning Grit to Glory
Quilter: England Rugby Sponsorship
Skipton Building Society (Mediacom): Radio Sponsorship
TSB (Joint): Utilising the Power of Sponsorship to Rebuild a Brand – TSB and Pride of Britain

Use of a Limited Budget
AIG Life (Teamsprit): Max’s Story
Aviva Investors: Little Book of Data
Canaccord Genuity Wealth Management (ESJ Consulting): Investment Themes 2019
Investment20/20 (2112 Communications): The Investment Management Industry – Be Surprised Who Works Here
Investec Asset Management: We Need to Talk About Investment Views

Best Corporate Social Responsibility
TBC

Agency of the Year
TBC

Young Marketer of the Year
TBC

Marketer of the Year
TBC

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