Awards Shortlist

View the category shortlists for the 2018 Marketing Effectiveness Awards.

The Financial Services Forum Awards for Marketing Effectiveness 2018:


Thai Life Insurance Public Company Limited (Ogilvy Group Thailand):  Life Is An Opportunity
CoverForYou (WWIIS): Travel Insurance As Unique As You Are
Direct Line Group: Don’t Let a Little Accident Stop You
Fidelity International: The top-dog advertising campaign
AXA IM (AML Group): Join the Robotech Revolution
The Co-operative Bank: 25 Year Ethical Policy

Brand Strategy
Green Flag: Green Flag’s Brand Reboot Campaign
AXA IM (AML Group): Tomorrow Augmented
Janus Henderson Investors: The Janus Henderson Brand Merger: 1 Plus 1 Can Make 3
Tilney (Teamspirit): From Unknown to Trusted Wealth Brand

Content Marketing
Direct Line Group Churchill: Drive On
AXA (Equator and Oliver): The Complete Guide to Becoming a Landlord
Schroders: investIQ
Sunlife: The Lifestyle you Deserve…On the House
Bud: Bud’s Book on Open Banking
Barclaycard (Iris): The Waiting Room
Wesleyan Assurance Society: A Fresh Approach to Connecting with Legal Professionals

Customer Experience
Direct Line Group: Customer Experience Strategy
Janus Henderson Investors: Making Customer Experience Eventful

Data & Analytics
BNY Mellon IM: Using Data and Analytics to Demonstrate ROI
Schroders: Global Investor Study
Bud: Bud’s Data Engine – Bringing User Experience to Life
Fidelity International: A Customer-First Approach to GDPR

Digital Marketing
Vitality UK: Protect Your Loved Ones
Tesco Bank (Optimise Media): Achieving Affiliate Marketing Excellence
Lloyds Banking Group (Optimise Media): This Is Money Partnership
First State Investments (The Dubs): Diversified Growth Fund: A Smart Evolution
The Cambridge Building Society (Teamspirit): Making Digital Mutual
Canaccord Genuity Wealth Management (Appius): CGWM Wealth Confidence Builder

Direct Marketing
Skipton Building Society: My Review Direct Mail Strategy – Successfully Promoting Face-to-Face Business in An Increasingly Virtual World
Sunlife (Aspect & Six): The Lifestyle you Deserve…On the House
Lloyds Banking Group (Proximity London): Online Car Finance – Refinancing Test
Wesleyan Assurance Society: Back to School for Teachers
Profile Pensions: Direct Mail Super Powers

Integrated Campaign
Direct Line Group: Don’t Let a Little Accident Stop You
LV= (Designate): From The Heart
Scottish Widows: All Aboard the Pensions Express
Fidelity International: Old Dog, New Tricks
Legal & General: Forever a Parent
Aviva Investors: A Multi-Asset Funds Integrated Campaign

New Product, Service or Innovation
LV= (Designate): From The Heart
Schroders: Moneylens
Bud: Artha by First Direct – Delivering Open Banking through Collaboration
Aviva (Adam & Eve DDM and Zenith Optimedia): Ask It Never
Wesleyan Assurance Society: Back to School for Teachers

Public Relations
Direct Line Group (Mischief): Smart Crossing
Mastercard (Talker Tailor Trouble Maker): Masterpass Click and Collect Fast Lane to Combat Slowed Rage
Zurich UK (Teamspirit): Restless Worklife – Protecting the Gig Worker

Relationship Marketing
CoverForYou (WWIIS): The CoverForYou Club – Rewarding Our Customers
Wesleyan Assurance Society: Back to School for Teachers

Social Media
Direct Line Group: Alfie Deyes’ Drive Plus Awareness Campaign
Direct Line Group Churchill: Drive On
Barclaycard (Iris): The Barclaycard 31 Day Challenge
The Co-operative Bank: 25 Year Ethical Policy

Best Corporate Social Responsibility
Bank of Scotland: MacMillan Campaign
Direct Line: Shotgun
Phoebus Software: Giving Back

Agency of the Year
BJL Manchester
The Dubs
White Marble Marketing

Young Marketer of the Year
Molly Beake, Senior Marketing Executive, Totally Money
Katy Bignell, Marketing Communications Manager, The Cambridge Building Society
Tom Dean, Head of Marketing, WWIIS Services
Clarissa Ly, The Co-operative Bank
Sarah Collumb, Digital Proposition & Social Media Executive, Wesleyan

Marketer of the Year
Alastair Pegg, Marketing Director, The Co-operative Bank
James Harris, Head of Marketing – UK & Global PI and Advisory, Fidelity International
Carole Charter, Head of Marketing, The Cambridge Building Society