Marketing Effectiveness Awards

Celebrating the very best in financial services marketing. Proving, beyond doubt, that marketing can be effective.

The Financial Services Forum Awards for Marketing Effectiveness have become one of the industry’s most sought-after prestigious accolades.

Their purpose has remained the same since they were introduced in 2002:

  • to create a better understanding of the role and impact of marketing
  • to prove, beyond doubt, that marketing can be effective
  • to promote and reward those achieving exceptional marketing effectiveness

To view the 2018 Winners and Commended click here.

Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?

Marketing Effectiveness

Awards 2019

The Financial Services Forum Awards for Marketing Effectiveness 2018 are now closed. To receive the entry material for 2019, please register your interest below.

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By Marketing Discipline

  • Advertising
  • Brand Strategy
  • Content Marketing
  • Customer Experience
  • Data & Analytics
  • Digital Marketing
  • Direct Marketing
  • Integrated Campaign
  • New Product, Service or Innovation
  • Public Relations
  • Relationship Marketing
  • Social Media

By Industry Sector, Audience or Budget

  • Asset Management
  • Retail Banking
  • Life & Pensions
  • Insurance
  • Mortgages
  • Private Banking / Wealth Management
  • Challenger Brand or Fintech
  • Business to Business
  • International (non-UK)
  • Small Budget (below £1m total marketing spend)

Judges Special Awards

  • Best Consumer Insight
  • Marketing Learning
  • Marketing Excellence

Members’ Awards

  • Best Corporate Social Responsibility Activity
  • Agency of the Year
  • Young Marketer of the Year
  • Marketer of the Year

Annual Members' Dinner

Join 500 of your industry colleagues at our Annual Members' Dinner and Awards ceremony....

Book your table now

Who’s in the running?

View the category shortlists for the 2018 Marketing Effectiveness Awards....

View 2018 shortlist

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