Philip Davies

Philip’s career combines a rich and varied background that spans journalism, advertising and brand consulting; where he gained a reputation for leading teams in creating simple, pervasive ideas that allow brands to perform and compete. He joined siegel+gale in May 2011 from Dragon Rouge, where he served as managing director of Business Brands. Prior to this he was hired at Barclays to help evolve the bank’s brand strategy over a four-month period. Philip ended up serving as the company’s global head of Identity for four years, developing the “Fluent in Finance” positioning, and his strategic legacy continues to resonate throughout the organisation. Over his career, Philip has also helped advance the brands of companies such as British Airways, McKinsey and Diageo. With overall responsibility for EMEA. His focus is working closely with clients across Europe, Middle East and Africa to solve complex brand challenges through elegantly simple, unexpectedly fresh strategies, stories and experiences.