Nuala Walsh

Founder and Adviser

MindEquity

Registered Member

Member since: 01 Jun 2003

Communities: Asset Management

Nuala Walsh is founder of Mind Equity, a panel of behavioural scientists and business leaders with decades of industry experience. Mind Equity designs evidence-based strategic solutions for organisations seeking to protect and grow their reputation, revenue and relationship value - underpinned by the belief that investing in understanding how people think, and incorporating the behavioural drivers of decision-making, leads to more successful strategy and long-term commercial results.

Nuala’s experience:
Former CMO of Standard Life Aberdeen plc; Head of International Marketing at Blackrock / Merrill Lynch; Transformation & Strategy Consultant at PA Consulting. Non-Executive Director and Board Advisor spanning business, sport and NGOs.
Nearly 3 decades of broad global business leadership, primarily in Financial Services and Management Consulting.

An award-winning global marketeer.
- Named among Top 100 Most Influential Women in Finance (2015)
- Top 50 Most Innovative CMOs (2017).
- BT Sport 'Partnership of the Year 2018' for the Lions sponsorship.

Guest lecturer at Insead, London Business School, London School of Economics and Herriott Watt universities.