Noemie De Andia

Noémie is a partner in Instinctif’s Corporate and Capital Markets practice with wide-ranging experience advising brands on major reputational challenges. She joined Instinctif from international private equity firm Permira, where she led the global communications and branding strategy for over a decade through the financial crisis and several successful fundraising cycles.
Over the course of a 20-year career spent first agency-side and then in-house with Permira, Noémie has advised on the reputation management strategy of many high-profile public and private businesses in a variety of sectors, most notably technology, financial services and the consumer industries. Former Permira portfolio companies have included Hugo Boss, Ancestry.com and Just Group, while her former agency clients include Lehman Brothers, PAI Partners and Duke Street Capital.