Mike Rocha

Mike leads Interbrand’s ISO-certified brand valuation offer globally, providing overall strategy and thought leadership across its network. With an MA in Economics from Cambridge University, Mike is also a Chartered Accountant, qualifying with Arthur Andersen in London, and a Chartered Marketer. He has close to 15 years of experience in understanding and measuring the value of brands for both brand management and a wide range of other commercial purposes.

When applied to brand management, he believes that the most effective valuations are those that are holistic (involving a range of quantitative and qualitative inputs), consider the strength of the brand inside and outside the organization, and that involve functions outside of marketing to generate a roadmap of activities to enhance the brand experience and unlock growth.