James Sanderson

Managing Director

Wunderman Inside

Registered Member

Member since: 25 Jul 2018


James Sanderson is the managing director of Wunderman Inside, a global on-site agency model, which launched in March 2018. He brings two decades’ worth of digital – on-site and off-site – agency experience. In the late 1990s, James helped to establish one of the first digital agencies in the UK, DNA (now SapientRazorfish). He went on to join another start-up, Glue London as Joint MD, helping it become one of the most awarded creative digital agencies in the world, ranking in the top 10 in WARC’s GUNN Report 2006-2008. James was instrumental in the 2005 sale of Glue to Aegis Media, which was setting up its global digital agency network, Isobar. James joined Digitas as UK President and, after a spell in consulting, joined on-site agency specialists OLIVER, becoming COO in 2017 and working with many client-located teams. James joined WPP’s Wunderman earlier this year.

The realisation that a new agency solution was needed to enable clients to work at the speed of the modern digital consumer spurred James to join OLIVER UK who build onsite agencies for clients.

In early 2018 James joined WPP owned Wunderman to help accelerate its global onsite offering to clients and launched ‘Wunderman Inside’, building bespoke creative, technology and data agency teams onsite, inside the clients’ businesses.