Izzie Rivers

Izzie is an experienced international media and marketing professional, with a background in directing Brand to Demand campaigns for a large mix of challenger brands and blue chip clients. In her role as Global Chief Strategy Officer she is responsible for institutional change and growth, managed dynamically via the execution of new strategic approaches across channels, business units, personnel and the design and implementation of new technologies and products.

With a background in both B2B and B2C media she’s a strategist at heart, leading global client teams to deliver outcome driven campaigns, develop new strategic services to answer the changing demands of the marketing landscape, and drive revenue to champion disruption. Often to a hard rock soundtrack.

B2B specialty verticals include: Technology, Communications, Finance, Industrial, Telecoms

Merkle | DWA is a global media and marketing agency for B2B companies.
With its feet in media and its head in data and analytics, Merkle | DWA has a
fascination with the art and science of engaging people. That’s why you’ll
find us at the intersection where media, technology and strategic marketing
meet. We operate from offices around the globe, covering North
America, EMEA and Asia Pacific.

Merkle | DWA’s expertise lies in creating powerfully layered communication
strategies that reveal and exploit real-time customer sweet spots where
insight, opportunity and action intersect. We integrate our approach from
planning to execution to deliver extraordinary business outcomes.