David Sanderson

Head of Sky AdSmart

Sky Media

Practitioner Member

Member since: 19 Nov 2015

Communities: Asset Management, Corporate and Investment Banking, Insurance, Life & Pensions, Mortgages, Private Banking, Retail Banking, Brand Strategy, Corporate Communications, Digital & Direct

David has been leading the AdSmart business development team at Sky since 2013. In that time they have worked with over 1,000 brands that had never used TV advertising before. Prior to that his career included 15 years at ITV, being a CEO at an AIM listed PLC and finding out first hand that running an effective, competitive SME is tough when your marketing options don’t allow you to compete on a level playing field with national counterparts. Thanks to AdSmart, that’s changed for the better.

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