Camilla Hoskisson

Head of Marketing

AIG Life (UK)

Member Member

Member since: 24 Jan 2023

Communities: Life & Pensions

Camilla comes from a Financial Services background, with her key area of expertise being all things B2B marketing. Her career started at MetLife where she gained a reputation for digital expertise after launching the UK responsive website. She has gone on to specialise in content marketing, playing a key role in the success of AIG Life’s award-winning integrated campaign ‘Max’s story’, which won the Financial Services Forum’s Marketing Effectiveness Award for ‘Best Use of Limited Budget’ and Marketing Week Master Award for ‘PR and Brand Storytelling’.
Camilla leads the content team and design studio at AIG Life across three distribution lines. Her recent collaboration with adviser firms to raise awareness of the Smart Health value-added service B2B2C has seen usage figures grow month on month, and social media content double industry benchmarks.
Her energy and potential was recognised at AIG when her colleagues voted her ‘Newcomer of the Year’ and she subsequently attended The Marketing Society’ Leadership programme in 2019.