Member since: 31 Oct 2016
Marketing professional with 20+ years’ experience and a strong emphasis on driving customer-led transformation via cross-functional teamwork. Work experience includes being a Chief Marketing Officer within three continents and global strategic responsibility covering customer experience, proposition development and brand management within financial services and computer software industries.
Especially focused in driving change through analysing customer data and insights in order to define growth opportunities and develop a clear and effective strategy. Now working as Global Reputation Lead for Aviva with a clear focus of protecting and growing the reputation in the UK and other major global markets.