Andy Humphreys

Andy has worked in Financial Services Marketing for over 25 years. His career spans Commercial Union, AMP, Virgin Money, Interactive Investor and Lloyds TSB. In more recent times Andy was, for some 8 years, Director of Marketing for Just Retirement, building an award-winning marketing team that supported the phenomenal growth of the business to a FTSE 250 listing. In 2015, Andy took up a new challenge as Marketing Director for Legal & General's Retail Retirement division spearheading the brand entry into lifetime mortgages and the build of D2C acquisition for lifetime mortgage. During his three years at L&G he established and built a marketing team and the accompanying capability to support ambitious growth plans. In 2018, he set up his own Strategic Marketing consultancy business – Upside Marketing - and is now helping a range of clients with sharpening their marketing strategies and improving their relevance to customers old and new. He is passionate about tackling customer engagement and the massive untapped potential for financial services brands to significantly improve the financial security and well-being of all, but particularly customers who are planning a transition into retirement or need to make the most of their money once retired.