Andrew Flook

Prior to Idio’s acquisition by Episerver, Andy led commercial operations for Idio in Europe focusing on helping marketers the financial services and B2B technology industries. He is now tasked with managing the ongoing growth and development of their AI driven 1 to 1 content personalization software as a core component of the Episerver go to market strategy. With more than 8 years of experience in fast-growing technology businesses in consultative solutions roles he’ll share how firms today transform their marketing strategy towards truly personalized 1 to 1 experiences. His framework for evaluating your segmentation strategy will help you identify gaps in your current segmentation and personalization approaches and will share how Episerver’s clients today solve the same challenges you face through a combination of strategy and technology.