Member since: 19 Feb 2016
Alastair Pegg is a strategic marketing leader with a particular expertise and passion for brands, digital marketing, and developing customer propositions. He was until recently the Marketing Director at The Co-operative Bank, where he led the brand’s recovery and refresh with an integrated, customer-focused strategy. He has held senior marketing roles with businesses including Virgin Money and Nationwide, Vodafone and the RAC. He is a Marketing Academy Mentor, a father of two and a Norwich City fan.