Permission Marketing: Creating Opportunities from Marketing Consent
Event type: Forum
SIGs: Direct Marketing
Location: London Venue TBC
Date: 08 Dec 2010
Time: Provisional - 9.30 - 12.30
Marketing permission is a key driver of customer value, and consent policies should play a key part in both customer acquisition and retention campaigns. Too often the wording gets buried in legalise and the data captured is lost to marketers. We will cover fresh insights into consumers’ willingness to provide consent, plus advice on how to improve permission rates and win back permission when a customer opts out, with analysis of the regulatory obstacles, how to meet legal guidelines and adopt compliant data collection.
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