Marketing Effectiveness Showcase
Event type: Forum
Sponsored by: Acxiom & Royal Mail
Location: Schroders Plc, 31 Gresham Street, London, EC2V 7QA
Date: 20 Apr 2010
Time: 14.00-17.00 followed by drinks reception
One of the constant challenges facing marketing directors in financial services is to demonstrate the effectiveness of marketing to senior management. Being able to prove that your marketing has worked is rarely easy, but increasingly essential. We will showcase some winning case studies from The Financial Services Forum Awards for Marketing Effectiveness, and members of our 2010 judging panel will offer some practical suggestions on demonstrating effectiveness in general, and entering an Award in particular.
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