Delivering a Joined-Up Customer Experience
Event type: Forum
Sponsored by: Royal Mail
Location: Yahoo! 125 Shaftesbury Ave, London, WC2H 8AD
Date: 08 Jul 2010
Time: 09.00 - 12.30
Managing the 'customer experience' in a multi-channel environment is becoming a fashionable concept, combined with the notion that top-down communications no longer influence consumer preference and behaviour. Who owns the 'customer experience' and what can be done to improve it ?
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