Marketing to the Over-50s (And the Over-60s, 70s & 80s)
Event type: Forum
Location: London Venue TBC
Date: 21 Oct 2010
Time: 09.00 - 12.00
Targeting and marketing to 'older people' requires an understanding of the ageing process, both in terms of physiology and lifestyle. Segmentation of the older generations also reveals important demographic and attitudinal groups. And finally, when writing and producing marketing communications for these consumers, there are multiple pitfalls, stereotypes and clichés to avoid.
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