The Financial Services Forum Awards for Marketing Effectiveness 2009 were presented at the Annual Members' Dinner on Tuesday 24th November.
Most Effective New Product, Service or Innovation
WINNER: MGM Advantage
COMMENDED: Octopus Investments
COMMENDED: Halifax
COMMENDED: HSBC
Most Effective Public Relations Campaign
WINNER: Santander
COMMENDED: Legal & General Retail Investments
COMMENDED: Skandia
COMMENDED: SVM Asset Management
Most Effective Sponsorship Campaign
WINNER: Barclays
COMMENDED: iShares
COMMENDED: Lloyds TSB
Most Effective Advertising Campaign
WINNER: Lloyds TSB Insurance
COMMENDED: Swiftcover.com
COMMENDED: Prudential
COMMENDED: Barclays Wealth
COMMENDED: AXA
Most Effective Customer Loyalty & Retention
WINNER: MORE TH>N
COMMENDED: Standard Life
COMMENDED: Britannia Building Society
COMMENDED: Barclays
Most Effective Digital Marketing
WINNER: NatWest
COMMENDED: Lloyds Banking Group
COMMENDED: Lloyds TSB Insurance
COMMENDED: Compare the Market
Most Effective Direct Marketing
WINNER: Direct Line for Business
COMMENDED: Zurich
COMMENDED: ASDA
COMMENDED: M&G
COMMENDED: Zurich Connect
Most Effective Integrated B2B Campaign
WINNER: Prudential
COMMENDED: GMAC-RFC
COMMENDED: Legal & General Retail Investments
COMMENDED: First Assist Legal Protection
COMMENDED: Skandia
COMMENDED: Aviva Investors
Most Effective Integrated Consumer Campaign
JOINT WINNER: Britannia Building Society: Building a Fairer Society
JOINT WINNER: Barclays Wealth
COMMENDED: Direct Line
COMMENDED: Britannia Building Society: 2009 Merger Campaign
COMMENDED: Britannia Building Society: Have Your Savings Gone on Holiday?
COMMENDED: NatWest - Student Account
COMMENDED: NatWest - Adapt Account
Most Effective Internal Communications
WINNER: Britannia Building Society
COMMENDED: LV=
Marketing Excellence
WINNER: Britannia Building Society
Best Contribution to Marketing Leaning
WINNER: MORE TH>N
Best Consumer Insight
WINNER: Swiftcover.com
Agency of the Year
WINNER: Tamar
Young Marketer of the Year
WINNER: James Sturrock, Head of Acquisition, Direct Line
Marketer of the Year
WINNER: Peter Deane, Marketing Director, Churchill