Argent, the quarterly journal of The Financial Services Forum, is required reading for senior executives in financial services. It features thoughtful, informed articles written by leading academics, marketing practitioners and communications experts from around the world.
It also delves into the strategy driving your colleagues and contemporaries, as well as providing high quality research studies, all designed to develop the understanding and practice of strategic marketing within the industry.
Lorna Bourke, the respected financial journalist is Argent’s editor, assisted by an experienced Editorial Board.
Each issue contains an important interview with an individual who has had, or is having, a major impact upon financial services.
Argent is read by financial services decision-makers from financial services companies, The Treasury, the FSA, the Department of Work & Pensions and the Treasury Select Committee.
Annual subscription to Argent is £300 p.a. in the UK, €480 in Europe and $450 elsewhere.
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To receive a sample issue, please click here.